Then vs. Now: Traditional Market Research vs. DIY Platforms

Discover how DIY market research platforms are revolutionizing the industry by offering high-quality insights at lower costs. Learn how businesses are cutting through the noise, saving time, and making smarter decisions with precise audience targeting.

September 6, 2024

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Then vs. Now: Traditional Market Research vs. DIY Platforms

You’ve heard the saying: "You get what you pay for." It’s been the mantra guiding market research decisions for years. But here’s the thing—it’s not always true anymore. The rise of DIY market research platforms is flipping that narrative. If you still think lower costs mean lower quality, it’s time to rethink. Let’s explore how DIY platforms prove that you can cut costs and still get high-quality insights.

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Maximizing Value, Not Just Savings: How DIY Market Research Delivers Quality at Lower Costs
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Traditional Market Research	DIY Market Research Platforms
High Costs: You’re paying for agencies, middlemen, logistics, and often multiple layers of administration. When you factor in hiring agencies, organizing focus groups, and running surveys across demographics, the costs can skyrocket.	Lower Costs: With DIY platforms, the middlemen are gone. You have direct access to global consumers, meaning no extra logistics or agency markups. Everything is streamlined, and your budget goes directly into gathering the data you need.
Time-Consuming: Traditional research often takes weeks, if not months. You’re at the mercy of agency timelines, scheduling focus groups, or waiting on survey results from vendors. It’s a slow process, and by the time you get the data, the market might have already shifted.	Fast & Agile: Need real-time data? You’ve got it. From setting up the research to analyzing results, everything is in your control. You can get insights in days—or even hours—not weeks.
Generalized Data: Traditional methods often cast a wide net to collect as much data as possible. But this can dilute your results, providing broad insights that may not directly apply to your specific needs.	Precise Targeting: DIY platforms let you pinpoint the exact audience you need. Whether it’s a niche market, a specific geographic area, or a demographic with unique preferences, you get laser-focused insights on what truly matters to your business.
Rigid Processes: Traditional research methods can be rigid. Once the research is set in motion, it’s difficult to pivot without adding more time and cost to the project.	Flexible & Scalable: DIY platforms allow you to scale up or down depending on your needs. You can adapt on the fly, whether testing a small product launch or conducting a large-scale study. Flexibility is built in.
Logistical Challenges: Managing large-scale projects with traditional methods often means juggling multiple agencies, coordinating schedules, and dealing with inconsistent methodologies across different markets.	One-Stop Solution: With DIY platforms, you handle everything in one place—from survey creation to data analysis. It’s a seamless experience, eliminating the headache of coordinating multiple teams and vendors.
Hidden Costs: Traditional research often comes with unexpected logistical expenses, agency fees, and other hidden costs that inflate your budget.	Transparent Pricing: DIY platforms are straightforward. What you see is what you get—no surprise fees. You have full control over the budget, making it easy to stay within your limits.

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Case Studies

>> Let’s talk about some real-world scenarios where DIY platforms saved both time and money while delivering quality insights:

Case 1: Small Business Expanding Internationally

The Challenge: A small business wanted to break into international markets but had a limited budget. Hiring agencies in each country would have drained their resources.
Traditional Approach: They would have paid for local agencies, dealt with inconsistent data, and faced high costs, all while waiting weeks for results.
DIY Solution: They tapped directly into global consumer data using a DIY platform. They got the insights they needed at a fraction of the cost. The money saved was reinvested into product development and marketing, fueling their expansion strategy.

Case 2: Fast-Track Product Testing

The Challenge: A large corporation needed to test a new product across multiple demographics quickly but didn’t want to get pinned down by traditional methods' high costs and timelines.
Traditional Approach: They would have organised focus groups and surveys across regions, leading to logistical and agency costs that stretched their budget and delayed results.
DIY Solution: With the DIY platform, they could target diverse audiences efficiently. The testing was thorough, insights were actionable, and they got the results they needed—fast. Instead of weeks, they had insights in days.

Case 3: Rapid Market Trend Analysis in a Competitive Industry

The Challenge: A company needed to stay ahead of fast-moving trends but couldn’t afford to spend time or money on lengthy surveys.
Traditional Approach: Conducting large-scale surveys traditionally would have meant high costs and delayed results, leaving them with outdated data when they needed to act.
DIY Solution: The DIY platform enabled them to perform real-time trend analysis, adapting quickly to market shifts while keeping costs low. The savings were reinvested into innovation, giving them a competitive edge in their industry.

It’s Time to Rethink Market Research

The truth is that DIY market research platforms are changing the game. They’re not just about saving money but about adding real value. You’re getting high-quality insights without the hefty price tag and doing it faster, more efficiently, and with more control.

This isn’t just about cutting costs. It’s about making smarter decisions and investing in tools to do more with less. If you still think that high cost equals high quality, it’s time to shift your thinking. DIY platforms are proving that you can have both.

Where Should You Begin?

Ready to get high-quality insights without breaking the bank? Embrace the DIY market research revolution. Try our 14-day demo and see if it works for you. You’ll save time, cut costs, and get the data you need to drive your business forward.

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Why Trust Me and Brainactive?

After spending over 18 years in the market research industry, I noticed a recurring theme: businesses were often held back by the limitations of traditional research methods.

I saw talented professionals and teams, just like you, struggling with outdated processes that took too long and cost too much. That’s when it became clear to me: the industry needed a better solution.

I started Brainactive because I believe that market research should be fast, flexible, and affordable, without sacrificing the quality of insights.

I wanted to build something that puts control back in your hands, letting you focus on what really matters—getting actionable insights quickly, without the frustration of endless back-and-forths. Brainactive is my way of making market research more accessible to professionals who deserve better tools.

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Why Brainactive

Build surveys with just a prompt, connect with over 300 million consumers globally, and gain real-time insights, all without the need for research expertise. Let Brainactive streamline your decision-making with intuitive survey tools, data visualization, and actionable insights.

Here's how it works

Step 1

Set up your survey with just a prompt

Kickstart the process by briefing the conversational AI assistant on your survey topic. Simply enter your Needs and let the technology work its magic.

Step 2

Refine your questions and audience

Review the AI-generated questions and make any adjustments needed. Choose an audience by purchasing one or using your own, with help from Brainy if required.

Step 3

Deduct actionable insights from results

Publish the survey and watch how the AI assistant uncovers key insights, identifies trends, and provides recommendations to support your decisions.

Then vs. Now: Traditional Market Research vs. DIY Platforms

Then vs. Now: Traditional Market Research vs. DIY Platforms

Maximizing Value, Not Just Savings: How DIY Market Research Delivers Quality at Lower Costs‍

Case Studies

Case 1: Small Business Expanding Internationally

Case 2: Fast-Track Product Testing

Case 3: Rapid Market Trend Analysis in a Competitive Industry

It’s Time to Rethink Market Research

Where Should You Begin?

Why Trust Me and Brainactive?

Build surveys with just a prompt, connect with over 300 million consumers globally, and gain real-time insights, all without the need for research expertise. Let Brainactive streamline your decision-making with intuitive survey tools, data visualization, and actionable insights.

Here's how it works

Set up your survey with just a prompt

Refine your questions and audience

Deduct actionable insights from results

Maximizing Value, Not Just Savings: How DIY Market Research Delivers Quality at Lower Costs
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